Brand Story

Based on the many times I have had my episodes of uneasiness due to ADHD, I have concluded that most emotions fall into one of two categories: either they are a little too aggressive or a little too timid. Making me feel like “good for nothing” forever. Luckily, my best friend, my homeboy who has seen me through all this didn’t feel the same way. “There is more to life” he continued.

Dragging a paper from my Art journal, he started making a list of things I'm good at or I can barely do. Two things topped the list: my understanding of fashion(thanks to my mom) and mindless yet meaningful scribbles( thanks to ADHD).

Zoned out at that moment and looking back, time passing by. A whole decade since living together and suffering this directly or indirectly, creating not one thing of value. This was our chance, our turn of events. That is how “HOMEBOY” our apparel brand came into the picture. The idea itself had an excellent feel to it, so here we are.